Your Shopify dashboard shows revenue. TrueKeep shows your true profit — after COGS, shipping, payment fees, refunds, and ad spend — then emails you exactly what to do to make more.
Free to install · Cancel anytime · 2-minute setup
True profit
22.5% margin
$0
The same store. Two very different numbers.
Shopify tells you how much money came in — not how much you got to keep. Ad platforms report their own ROAS. Your COGS live in a spreadsheet. By the time you piece it together, the month is already over.
Revenue ≠ profit
A $20k month can still lose money once ad spend, fees, and returns are counted. Most tools stop at revenue.
Ad ROAS lies
Meta counts revenue it didn’t earn and ignores your margins. Real ad profit is often half of what’s reported.
Too late to act
Monthly bookkeeping tells you what happened. By then the wasted spend is gone. You need it weekly, with actions.
One-click secure OAuth. We read your orders, products, and payouts — no passwords, no code, nothing to install.
Every order is stripped down to real profit: revenue minus COGS, shipping, payment fees, refunds, and connected ad spend.
Every Monday, an AI-written digest tells you what changed, why, and the specific moves to make more next week.
We pull each order from Shopify and subtract cost of goods, shipping, payment processing fees, discounts, and refunds — automatically. No spreadsheets. No manual entry. Set your product costs once and every future order is calculated for you.
Every week, TrueKeep reads your data and writes plain-English insights: which products are quietly losing money, which ads to cut, where to raise prices. Each one comes with the estimated dollar impact and a specific action.
Ad waste
“Retargeting — Broad” spent $612 at 0.8× real ROAS. Pause it to recover ~$490/mo.
Pricing
Ceramic Mug sells well at only 12% margin. A $2 price rise adds ~$740/mo at current volume.
Inventory
Linen Throw runs out in 9 days. Reorder 45 units to hold your current pace.
Connect Meta and Google Ads to see profit after your real margins, not the inflated revenue ad platforms report. Instantly spot the campaigns draining money and the ones actually worth scaling.
Prospecting — Lookalike
Spend $1,240
Retargeting — Broad
Spend $612
Google — Shopping
Spend $928
Forecast stockouts two weeks ahead with reorder quantities, and model any decision before you make it — “what if I raise prices 10%?” — with the What-if Profit Calculator built on your real numbers.
Linen Throw
Ceramic Mug
Oak Board
TrueKeep pushes every number and the next move straight to you. Email is live today — Slack and WhatsApp are next.
Weekly digests, daily briefings, and instant profit alerts.
The same insights and alerts pushed straight to your team’s channel.
Critical alerts on your phone the second profit is at risk.
One insight that cuts $500 of wasted ad spend covers your plan for the year. Every tier is a flat monthly price — no per-order fees, cancel anytime.
Starter
Cancel anytime
For solo founders who want the truth about their profit.
Professional
Cancel anytime
For growing brands running paid ads that need to move fast.
Enterprise
Cancel anytime
For operators running multiple stores under one roof.
All plans billed monthly through Shopify · Cancel anytime · No setup fees
Trust comes from transparency. Every number in TrueKeep traces back to your Shopify data with a formula you can check yourself — no proprietary magic, no inflated figures.
True profit formula
Yes. We connect through Shopify’s official OAuth — no passwords are ever shared. Data is encrypted in transit and at rest, and we never sell or share it. You can revoke access from Shopify at any time.
About two minutes. Connect your store, set your product costs once (or let us estimate with a default margin), and your dashboard populates immediately from your order history.
No — TrueKeep works on Shopify data alone. Connecting Meta or Google Ads is optional and unlocks true profit per campaign, but everything else works without it.
You can set costs per product, or apply a default margin during onboarding and refine later. Your profit numbers update instantly as you refine costs.
Yes. Billing runs through Shopify and you can cancel from your Shopify admin at any time. All plans are billed monthly — no long-term commitment.
Connect your store and see your real profit in the next two minutes.
Free to install · Cancel anytime